Do
you ever wonder why so many great businesses fail? Even ones with seemingly
well thought-out business plans and with a proven demand for their service can
fail if they forget to prioritize one key element: marketing. I can’t stress enough the importance of
getting your company in front of the right sets of eyeballs. Marketing to your target audience must take
precedence so that you can successfully reach key consumers. Most successful businesses have capitalized
on the ability to take a product or service and bring it market properly. Below
are 3 key ways that you can get your business in front of your target audience.
1 – Website Creation
Your
online presence is a reflection of your business and can allow you to create
important sales leads. On your website,
you can request contact information in order to follow up with people whom you
know are already interested in your business.
You
can also drive traffic to your site using Google Adwords, which allows you
track website visits that eventually turn into customers. When you have established a good conversion
rate, you can then spend some of the budget on radio advertising.
2 – Radio Advertising
Take
advantage of working with radio media companies since they have the data on who
listens to what and when. Once you’ve
discussed with them your audience goals, they can also help figure out how to
maximize your budget. Radio is a good place to offer a special discount or
bonus to consumers for mentioning the spot when purchasing.
After
a few months, measure your conversions from your radio advertising. In the meantime, you may have to perfect your
messaging in order to get more leads, but ultimately if the radio ads work, try
television advertising next.
3 – Television
Advertising
You
want to be sure that your internet and radio advertising have proven successful
before you spend the money on television.
Be judicious with your budget and shoot a good commercial with a
production company that will give you a decent price. Start small and test in local markets before
working up to nationwide commercials. Be
sure to buy commercial time during slots in which your target consumer will be
watching TV. Use the crawl, walk, run
theory with these 3 steps- one has to be achieved before you can go to the
next.
Have
patience- it takes a solid amount of time to be able to property analyze the
results of these marketing tools. Be prepared to refine your ad messaging as
you learn more about what works and what doesn’t.
Have
you tried internet, radio or television advertising to get your business in
front of your target audience? What kind
of success have you had with these mediums?
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