Thursday, May 22, 2014

3 Ways to Get in Front of Your Target Audience by Andris Pukke

Do you ever wonder why so many great businesses fail? Even ones with seemingly well thought-out business plans and with a proven demand for their service can fail if they forget to prioritize one key element: marketing.  I can’t stress enough the importance of getting your company in front of the right sets of eyeballs.  Marketing to your target audience must take precedence so that you can successfully reach key consumers.  Most successful businesses have capitalized on the ability to take a product or service and bring it market properly. Below are 3 key ways that you can get your business in front of your target audience.

1 – Website Creation
Your online presence is a reflection of your business and can allow you to create important sales leads.  On your website, you can request contact information in order to follow up with people whom you know are already interested in your business. 
You can also drive traffic to your site using Google Adwords, which allows you track website visits that eventually turn into customers.  When you have established a good conversion rate, you can then spend some of the budget on radio advertising.

2 – Radio Advertising
Take advantage of working with radio media companies since they have the data on who listens to what and when.  Once you’ve discussed with them your audience goals, they can also help figure out how to maximize your budget. Radio is a good place to offer a special discount or bonus to consumers for mentioning the spot when purchasing.
After a few months, measure your conversions from your radio advertising.  In the meantime, you may have to perfect your messaging in order to get more leads, but ultimately if the radio ads work, try television advertising next.

3 – Television Advertising
You want to be sure that your internet and radio advertising have proven successful before you spend the money on television.  Be judicious with your budget and shoot a good commercial with a production company that will give you a decent price.  Start small and test in local markets before working up to nationwide commercials.  Be sure to buy commercial time during slots in which your target consumer will be watching TV.  Use the crawl, walk, run theory with these 3 steps- one has to be achieved before you can go to the next. 
Have patience- it takes a solid amount of time to be able to property analyze the results of these marketing tools. Be prepared to refine your ad messaging as you learn more about what works and what doesn’t.
Have you tried internet, radio or television advertising to get your business in front of your target audience?  What kind of success have you had with these mediums?

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