Tuesday, May 13, 2014

5 Essentials of a Successful Business by Andris Pukke

As an entrepreneur, it’s a necessity to have vision and the ability to determine whether an idea can actualize into a thriving business.  Over the years, I’ve found that there are five major essentials of successful businesses. 

1- A Comprehensive Process
We all know the phrase “time is money”. The most successful businesses have perfected the art of efficiency by determining a scalable process that can be repeated.  The product or service is one that can be replicated for all customers, instead of spending valuable time customizing for each client.

2 – True Demand
Confidence is key; however before investing time and money in a business idea, every successful entrepreneur has taken pause to determine the feasibility of their product or service in advance.  Ways to do this include demographic research and surveys on the target market.  The best businesses have figured out whether there is a desire for their product or service first, and made adjustments before going fully into the market.

3 – Talent
Building an all-star team can be one of the most difficult steps for an entrepreneur; however thriving businesses always have a strong employee foundation.  The leaders of these companies have taken the time to evaluate potential team members and get to know each person’s strengths and weaknesses so that where one player is weak, another excels. 

4 – Reinvesting of Profits
Booming businesses are always looking to expand.  Great leaders measure success on the growth of their business. They constantly roll profits into growth and expansion. When these businesses have made it into the black and are turning a profit, they reassess and determine the best way to reinvest that money into projecting the business into a new tier of opportunity. 

5 – Patience
The best businesses are ones that are run by patient leaders. “Slow and steady wins the race” is the mantra for smart entrepreneurs.  The companies that spend the time to properly evaluate the strength of their own business model in the beginning become more scalable. Patience, a proper process, and re-investing of profits always equal success.

These are the 5 qualities that I’ve seen as benchmarks of a thriving business. Can you pinpoint these characteristics in successful companies that you follow?

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